TheHomeMag
TheHomeMag is your leading local home improvement direct mail Magazine. The Magazine is the Franchise, and its success is directly connected to each Publisher - our franchisee. Our franchisees publish their local edition of TheHomeMag by leading their team of sales consultants and office staff toward the best publication each month. TheHomeMag is the leading advertising vehicle for home improvement professionals available and under your direction, guidance and effort, is the ideal business opportunity.
TheHomeMag is comprised entirely of advertisements with absolutely no articles, editorials or advertorials. We create our advertising through a unique process designed to specifically generate consistent home improvement leads for our clients. By combining a great looking magazine with local home improvement businesses, the homeowner receives a consistent and reliable resource for updating and improving their home without ever lifting a finger - with the exception of dialing a phone number.
Background
Year Established: 2002
Year First Franchised: 2006
Franchised Units: 19
Company Owned Units: 9
Projected New Units (12 months): 20
States/Countries Registered In: We are registered in all other states except IL, CT, Pending in ME, MT, ND, SD, IA, and WY no interest
Availability in Canada: Masters / Area Developer Future Plans
States, Countries or Geographical Areas from which Broker Referrals are not being accepted: ME, MT, ND, SD, IA, ID, WY we currently have no interest in these states- population centers not dense enough.
Financial/Terms
Hometown market (50-80,000 homes): $19k franchise fee; $90k operating capital; $109k total
Standard (100-150,000 homes): $34k franchise fee; $100k operating capital; 134k total
Discounts: VetFran, Women, Minorities? No
VetFran Program Participant: No
Royalty: 6%
Ad: 2%
Average # of Employees: 4 Including Owner
Passive Ownership Allowed: No
Earnings Claim: Yes
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