The Brand Expansion Team

The brandEXPANSION Team provides retailers with superior outsourced real estate services. Our professionals have proven experience at each step in the process of planning, developing and managing high-performance retail portfolios.

The brandEXPANSION Team executes, in whole or in part, all of the functions of a retail development department. Development departments create and continuously update site and market criteria, market plans, form legal documents, site approval packages, and prototypical floor plans and elevations. Development departments create working relationships with their partners in construction, design, and store operations. Finally development departments have to stand up and deliver strong sites, on the model, on time and according to plan.

Retailers live and breathe operating store months, and we are retailers. As retailers we are all accountable for opening great stores in great locations. That’s what retail real estate departments do.

Why Outsource?

Deciding to outsource all or part of the Retail Rollout Process is a potentially powerful decision. Many companies outsource to leverage the value created in the real estate transaction to support the new store rollout effort, lower corporate G&A, and focus precious resources (managerial and financial) on their core challenges. Others elect to outsource when a strong team is needed, and developing a traditional internal real estate department is not an option. Still others find it increasingly difficult to staff their real estate departments with experiences and affordable professionals. All realize, notwithstanding these hurdles, new store-opening goals have got to be met.

Outsourcing allows senior management to:

Leverage experience, talent, and market knowledge immediately, without the downtime of recruiting and training
Build deal pipeline quickly by tapping current market knowledge
Cut G&A (no recruiting, no benefits, no payroll)
Reduce fixed expenses on employee infrastructure (no rent, no computer or communication costs)
Strategically deploy multiple professionals at a reduced cost thus lowering cost per deal
More easily scale the new store development team up or down, or shift focus regionally, given evolving development goals

Why Outsource with The brandEXPANSION Team?

The brandEXPANSION Team offers a unique solution in the retail industry today. National in scope, forged from the experience of opening over 2,500 new store locations as retail executives and dealmakers, and bringing an established track record of success (over 1000 stores since August 2002). The brandEXPANSION Team is truly the Leader in Retail Real Estate Outsourcing.

The brandEXPANSION Team serves the needs of diverse clients, with different size requirements, in different industry sectors, across the country, executing in whole or in part all of the functions of a new store development department, including:

Concept, customer, and competition analysis
Trade area and site criteria analysis, sales forecasting, market optimization and related research
Team Building (through a network of brokers, lawyers, GC’s, architects, sign companies…)
Market Planning
Site Acquisition
Lease or Contract negotiations
Approval processes (design and implementation)
Coordinating store construction, opening and beyond (lease administration, asset management, disposition)

While competitors struggle to recruit personnel, invest upfront capital in infrastructure and G&A, and try to establish critical contacts in markets across the country, partnering with The brandEXPANSION Team allows senior management to leverage and conserve precious resources, achieve or exceed new store development goals, and focus on the core business.

Rollout Services

For retailers today, when the mission is to grow a network of profitable stores quickly, strategy has to revolve around focused energy, determined personnel and fast, informed decision-making.

The brandEXPANSION Team has one objective: to provide retailers with a reliable, highly experienced team of outsourced real estate professionals that will help them surpass their store development and operating goals.

Rollout Strategy
Staffing and Management
Site Identification
Deal Negotiation
Asset Management
Disposition

Our perspective as former retailers and real estate executives gives greater relevance to the decision information we develop with and for our clients. Our experience managing rapid and successful growth has taught us the importance of closing: closing analysis, closing a deal, closing on the task at hand. We understand that one has to go beyond typical demographics, mapping exercises and market analysis. An understanding of customer origins, profiles and shopping patterns drives both a retailer’s growth and its disposition strategies. Because of our national experience and coverage, we can help our clients understand their customer information both globally, and in specific markets.

Research Services

The brandEXPANSION Team is uniquely positioned to provide not only outsourced retail real estate services, but also a highly sophisticated and technologically advanced retail research department. bET Research provides our clients with location research, sales forecasting models, and consumer research. We work directly with our clients in all aspects of the research process from creating customized applications to identifying the most appropriate sites for their specific concepts.

Our repertoire of services includes:

Market Research Consulting

National/Regional
Expansion Strategies
Proposed Site Evaluation
Initial and In-fill Deployment Strategies
Corporate and Franchisee support for QSR
Site Evaluation Decision
Support Software
Market Screening
Site Screening Models
Site Package Development
Consumer Research

GIS Services

Automated Mapping and Reporting
Site Selection Tools
Trade Area Definitions
Market Optimization
Integration of proprietary forecast models

Contact Us

The brandEXPANSION Team
7702 e. doubletree ranch road, suite 300
scottsdale, az 85258
p 480-607-2627
f 480-237-5499
info[at]thebrandexpansionteam.com
www.brandexpansion.com