Technology Transforms the Way Franchises Do Business

Technology is drastically changing the way we interact with each other. Nowadays, whether in professional or personal life, Internet, videos and other innovations play a great role in bringing us together. These help us to find soul-mates in people we never have met in life; share the joys and sorrows of friends in another part of the world and strike business deals without leaving the comforts of our chairs. The scene is no different in the franchising business and here, these innovations have been utilized to its max!

For starters, let’s look at some franchisors that use video presentation. If you look at the websites of franchising concepts such as LearningRX, Intelligent Office, Aussie Pet Shop, Contour Express etc., you will find one thing in common. All of the sites have a comprehensive video; and the format is more or less similar. At first, there is a welcome speech from the CEO or founder of the chain followed a brief history of the company. You will hear about the franchise fee, the training you will receive and other supports that are offered by the franchisor. You will also hear testimonials of some existing franchisees and watch the customers’ feedback on the company’s products and services. Now, compare them with the websites of the franchisors where you have to click on links to know the exact information you are looking for. It is definitely very time-consuming and for the prospective franchisees, a tad boring. But on the other hand, when they watch a video, they learn about the company and hear the testimonials of some franchisees without having to click on anything. If they feel interested, they are free to dig around the site for more information. So, it can be certainly stated that putting a video presentation in the website can make a franchisor more readily accessible. Rather than spending hours watching videos on the Internet, though, let a brandEXPANSION associate help you hone in on one or two concepts that are best suited for your interests and abilities before spending the time doing extra research.

Another effective application of video-sharing is webinars. They are fast replacing good-old seminars, as the franchisee and the franchisor can talk to each other in real time without having to travel to a venue. It reduces cost and time to some considerable extent. What’s more, webinars can be used for various purposes. It can be used for meeting potential franchisees, launching new products or hosting training sessions. Similarly, training manuals and motivational literatures can be replaced by DVDs and videoss of the same. They are more convenient and can be easily transported. One single DVD or video can be used to train the whole set of employees while doing it the traditional way could mean more paperwork and time-commitment. Keep an eye on Franchise Ultra Lounge for upcoming videos and webinars.

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