Johnnie’s Dog House

Johnnie is passionate about three things; eating hot dogs, traveling, and being with friends and family. Based upon his life’s passions, he offers his customers hot dogs (100% beef, vegetarian, or turkey) from his experiences of the tastes of different cities, cultures, and countries. The detail, research, and offering of each grilled hot dog is magnificent and delicious - IT’S A MUST EAT!

And, it just doesn’t stop with his Johnnie’s Dog House delicious hot dogs. He offers the customer a variety of sausages, burgers, fries, onion rings, fried fish delights, and fresh soups. Of course, you must wash your meal down with one of his MUST HAVES which include unforgettable milkshakes, fresh squeezed lemonade, real brewed iced tea, and nostalgic ice cream floats. Because he grew up in the 1940’s, he added that nostalgic décor to each restaurant location and his favorite vintage photographs from different generations of hot dog lovers.

Over the past few years, Johnnie’s Dog House customers have enjoyed the best hot dogs brought to them from around the world, and a variety of menu selections of The Foods You Crave. Their food, coupled with a comfortable-nostalgic atmosphere, has made Johnnie’s Dog House a destination restaurant for friends and families of all ages.

The Johnnie’s Dog House franchise offers multiple business formats that compete in the booming fast-casual restaurant business, both locally and nationally. The Fast-Casual Restaurant is a natural fit for Residential Business Districts, Town and Lifestyle Centers, Beach and Shore Communities, and College Campuses. This business format offers franchisees multiple channels of revenue which include dine-in/carry-out, catering, and special events at each of their locations. The Express Solution offers the style and selection of the Johnnie’s Dog House brand on a smaller scale while capable of satisfying large crowds anywhere. The Express Solution is well suited to locations such as Airports, Malls, Transportation Centers, Casinos, and Big Box Retailers.

Background

Year Established: March, 2004
Year First Franchised: December, 2007
Franchised Units: 25 (open and or under development)
Company Owned Units: 0
Projected New Units (12 months):150 (Inclusive of AD and Master Agreements)
States/Countries Registered In:

Focused Market Strategy

Tier 1 Focused Market
New York, Connecticut, New Jersey, Pennsylvania, Delaware, Maryland–including the District of Columbia (Deferred Fee State), Ohio, Virginia, West Virginia, North Carolina, South Carolina, Georgia, Florida and Washington

Tier 2 Focused Markets
Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Texas and Oregon
States, from which Broker Referrals ARE NOT being accepted: California, Hawaii, Illinois, Indiana, Minnesota North Dakota, Rhode Island, South Dakota and Wisconsin
Availability in Canada: Masters / Area Developer - No

Financial/Terms

Cash Investment: - Kiosk: $82,600 - $148,750 / Restaurant: $151,200 - $355,750
Total Investment: - See FDD for Concept types and investment ranges.
Minimum Net Worth: 300k Plus
Franchise Fee: $25K
Discounts: VetFran, Women, Minorities? VetFran
VetFran Program Participant: Yes
Royalty: 6% of Gross Sales – Fast Casual/QSR - $975.00 per Month for Express Solutions
Ad: 1.5% When National or Regional Cooperatives are established however equivalent must be spent locally.
Average # of Employees: 14-20 per location – 2 to 8 per shift dependent upon volume
Passive Ownership Allowed: Yes, providing Franchisee designates an operations executive
Earnings Claims: Currently No but considering for FDD update

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