Interiors by Decorating Den

Decorating Den is North America’s largest network of decorating professionals offering full-service consultation with clients in the comfort of their home or office. We “bring the store to your door” with an array of over 130 direct supplier relationships providing furniture, flooring, window treatments, case goods, upholstery and accessories to choose from and customized to meet your decorating tastes and preferences. We also provide an initial, complimentary consultation to help the client better understand our services and the expertise we provide in the convenience of the clients’ home or office.

Background

Year Established: 1969
Year First Franchised: 1974
Franchised Units: 480
Company Owned Units: 0
Projected New Units (12 months): 120
States/Countries Registered in: All U.S. states and Ontario, Canada
Availability in Canada: Individual unit franchises only
States, Countries or Geographical Areas from which Broker Referrals are being accepted: U.S. only; all states available at this time

Financial/Terms

Cash Investment: $29,900
Total Investment: $20k - $25k additional working capital required
Minimum Net Worth: $100k
Franchise Fee: $29,900
Discounts: Member of VetFran with $3000 discount off of initial franchise fee qualified
VetFran Program Participant: Yes
Royalty: Descending scale from 9% to 7% based on cumulative revenue levels
Ad: 4% at all times
Average # of Employees: 1-3 on average
Passive Ownership Allowed: Possibly, as long as certain qualifications are met.
Earnings Claim: No

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