Effective and Inexpensive Ways to Promote your Homebased Franchise

Opening a franchise is exciting! You have followed the process well, everything is set up and now you need the customers to start calling. There will be times where money is tight and customers are low. Therefore, here are some ideas for obtaining more customers and get them flowing in.

 Firstly, ask your previous satisfied and happy customers to write a letter of recommendation that you can show to prospects and post on your website. People like to make sure others have been happy and satisfied with your service or products before they spend any money.

 Write informative letters to the editors of local newspapers and business publications and include important information such as addresses, contact numbers, e-mail address and your website.

 Create a one-page newsletter and distribute it wherever you go. Put them in post boxes and leave them at a few shops. The benefits of this is that the cost will be low and you will be able to advertise your franchise business to people more about what you do in a newsletter than you could in a brochure. Do not underestimate the power of this marketing strategy!

 Set up an educational seminar at a public place such as your local library. Keep it educational and offer a private 30-minute session to your attendees afterward to get better acquainted.

 Socialize as much as possible, meet as many people as you can and collect business cards along the way. Follow up and e-mail! Take this effort as people will notice your thoroughness.

 People always know people. This is rather an important factor in your homebased franchise business and can be very beneficial. Therefore, ask for introductions from your accountant, lawyer and even your clergy.

 Always hand out business cards no matter where you go! Look for places that might need the service or product you provide and leave your business card. Just the suggestion will get them thinking and sometimes even result in real referrals.

 When chatting to people, ask them how their business is doing and ask them if perhaps what you do/provide could be helpful to their business.

 Offer to speak to local municipal groups.

 Team up with an associate whose business complements yours and perform joint promotions. As they benefit, so will you!

 At every public meeting, make a commitment to say something useful.

 Write thank-you letters to businesses you frequently visit.

 Create a bold leaflet and post it everywhere your potential clients and customers might be. This includes Laundromats, photocopier businesses, supermarkets or community centers. Include tear-off tabs at the bottom so that readers can take your phone number.

 Create a dramatic handout with information about what you offer. And of course, include your name, phone, e-mail, website and basic description of your homebased franchise.

These are just a few but very helpful and important steps you can follow to bring those customers flowing!

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